If you’re reading this, you probably already know that CRM stands for Customer Relationship Management; and that a CRM is a system that supposedly manages your contacts and sales cycle.

But in a world of social media where customer relationships die as quickly as they’re started, do customers want to be “managed?” And do customers really want to be managed by a “system,” a robot so-to-speak?

I think not!

Customer relationships actually matter. Feeling unappreciated is the number one reason customers switch away from products and services, and as any successful business owner can tell you, as business expands, time seems to contract.

Customers don’t need to be managed… but time, now that’s another story.

As business grows, there’s a lot less:

  • Time for follow-ups
  • Time spent with customers
  • Time to train employees
  • Time for product improvements
  • Time to answer emails

Holy crap… It’s a wonder you ever have any time to sleep!

If you’re pressed for time, can a CRM help?

In a word, YES! Technology is not a be-all/end-all (like some people may have you believe), but automation can definitely help enhance customer relationships. And one of the biggest ways it does this? By freeing your time to focus on what matters most: your customers.

Automation is not a robot

You may be thinking: But the reason I’m successful is because I give everyone a personal touch. They want to do business with ME. But when you’re busy, then what? Emails fall behind, or even worse, get written hastily, without care.

But what if your customers receive a personalized email, at exactly the right time – without you having to remember? AND without you having to repeat the same task every single time, for every single customer? What if you could look down a to-do list with all your follow-ups in one place and never miss a beat?

A CRM that truly fits your business can be easily set up with your personal touch, your voice, your language, and your schedule. Handling business in a timely manner is about as personal as it gets and automation can help you get there.

Data is not your enemy

You might think that tracking every little thing might be a burden, but what if you didn’t have to do anything differently? What if you just did your job and all your communications were logged and filed; and when you wanted, you could just go to a dashboard and see what was happening at any point in time?

An easy-to-use CRM system can do this for you. Look for a CRM that integrates with the tools and services that you’re already using. You know how to do business and a good CRM fits into the way you’re already working. Spend time on cultivating relationships, and leave managing data to your CRM.

Two heads are better than one… until they’re not

Wouldn’t it be nice if everyone could just know what everyone else was doing with customers, so you didn’t have to explain every single thing to every single person? And when there are 30 balls in the air, anyone can grab one and run with it?

A good CRM can make this happen. A CRM that can be simply set up to map to how you do business makes collaboration a way of life, or better put, a way of work. Once you have collaboration running smoothly, you’ll wonder how you managed before.

But my employees won’t use it

If my boss came to me and showed me how my job would be more efficient by following a few simple steps (and maybe if she gave me cookies!), I’m pretty sure I’d get on board pretty quickly!

A CRM platform that is easy to set up and simple to use makes everybody happy. Remember: a good CRM fits into the way you’re already working. (See above!) Productivity goes up without any extra effort; who wouldn’t be happy with that?

So sit down and take a breath

You have time… you deserve it!

FreeAgent CRM is a platform that helps small businesses nurture quality customer relationships. Get set up in less than 20 minutes, and start working with a company that believes that CRM means Customer Relationships Matter. Check us out.

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